Elizabeth is an experienced marketing manager and content creator with a passion for content marketing, creative writing, consumer psychology, and advertising strategy. Her additional experience training as a professional athlete has developed her work ethic, tenacity, and drive to do everything to the best of her ability. She is known for her innovative ideas, desire to to be effective with her time and resources, and her ability to make anyone feel like the most important person in the room. Elizabeth is looking for a role where she can focus her efforts on copywriting and content creation in an organization that values her loyalty, hard work, and objective nature.
Content Strategy Writing Industry Research Branding
Social Media Consumer Trends Podcasting Creative Initiatives
2019 - 2021
Director of Marketing — Anushka Spa, Salon & Cosmedical Centre
Drove marketing strategies for individual verticals, including medical, spa, salon, boutique, and nutrition, that supported overall brand objectives, synergy and grew monthly total revenue an average of 15% year-over-year
Spearheaded a top-down rebranding and restructuring of marketing systems and objectives, including website, social media, blog schedule, promotional calendar, email marketing, text marketing, and print marketing
Oversaw various new product and service launches from inception to completion through partnerships with L'Oréal, Oribe, Kerastase, iS Clinical, and other industry leaders
Launched strategic bi-monthly campaigns including merchandising, digital, print, and influencer initiatives to grow business by capitalizing on industry and seasonal trends
Strengthened brand experience by developing and implementing internal training programs for guest services and service provider departments
2017 - 2019
Freelance Designer & Content Creator
Evaluated overall brand image and gave clear forecasting with a focus on consumer psychology and economic sustainability
Led overall creative direction for clients' digital presence, specializing in Wix web design and social media management
2014 - 2017
Chief Marketing Officer — Studio 404 Salon
Developed and maintained content strategies for company website and all social media platforms
Launched the Studio 404 Brand Ambassadorship program which increased the total customer base by 11%
Recognized opportunity in the local high school demographic and created The Teen List, a loyalty program that grew the 13 - 19 year old female customer base by 20%
Created 404 Source, a beauty blog that acquired an international audience and added credibility and recognition to the company brand
2014 - 2017
The University of Alabama
BS in Marketing, Magna Cum Laude
2012 - 2014
BS in International Business
The Fun Stuff
On the weekends, I am a 9x National Champion Pro Women's Slalom (Water) Skier. I'm a former US. National Team Member and currently ranked 9th in the world on the pro tour. I skied for the University of Alabama on a full ride and was awarded All American honors three times during her collegiate career — Roll Tide!
When I was thirteen, I was banned from my eight grade graduation because I dyed her hair pink. But, in my defense, it matched the dress my mom picked out. I see that moment as one the first glimpses of my irreverent desire to define and differentiate myself that would ultimately draw me to the magical world of marketing and branding.
In my spare time I host a podcast called Ski or Die with Elizabeth Montavon, where I discuss my experiences on the pro tour, debate hot topics in professional water skiing, share the do’s and don’ts of cross-training, and explore what makes a winning mindset.
I live in West Palm Beach, Florida, with my partner Stevie and our two dogs: Rosie, an Australian Shepard in constant need of verbal affirmation, and Ollie, a terrier mutt who loathes garbage trucks and inadequate meals.